File Formats

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After you have had a logo designed by us, you're going to receive many different file formats of your new logo. Be sure to save them to your computer. Understanding these file formats can be important, particularly when you begin to utilize your logo design in various forms of advertising services and printing.

File formats and your logo.
You will receive an EPS, PDF, JPG, and PNG file. These formats have a variety of uses, and knowing which one is which will save you hours of unnecessary grief and money when it comes to working with designers and printers, as well as creating your own 'do it yourself' advertising and internal documents. The EPS and PDF are vector based versions that are used for commercial print, magazine / newspaper ads, large format printing (billboards and signage). You can increase the size of these files without loss of resolution (quality of print). The JPG and PNG files are common file types for website development, so if you are creating a new website, your designer will want to use this type of file. And lastly the PNG file format is excellent for using in Microsoft Products, like Word, Excel, PowerPoint, and Publisher for the do-it-yourselfer.

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PhotoShop Tip of the Day

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I use layer styles all the time in PhotoShop. But over the last few months, I've had to export my work more to use in other programs. If you stick with the Adobe family of programs, this is a no brainer, but other applications don't recognize layer styles and this requires that you flatten the images to use them elsewhere. Most of the styles don't change when you do this, but bevels disappear when you flatten the layers. It was driving me crazy until I discovered that if you first place an empty layer under the layer with the bevel or emboss and then merge the two layers, the effect remains intact. If you don't need transparency, you can just save the file as a jpeg and the effects also remain intact in the jpeg file.
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Graphics Programs

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Photoshop is an incredible program for editing digital photographs and creating art from scratch. It has so many options that many people don't want to try it because they don't  know where to start. There are alternatives; much cheaper and much simpler and you ultimately have to make the choice, but Photoshop shouldn't be the scary monster in the closet. It is quite understandably, the king of the hill, but I have a few alternatives for you.
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Just another day in the office

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Things have been pretty hectic around here the last couple of weeks. We just put another issue of the magazine to bed. It gets a little crazy the last few days before the issue is due. This is our fifth issue and you would think that it would get easier each time we do it, but you worry over the little things before it gets sent off to the printer and every time you go over it "just one last time", you find yet another little tiny problem that needs to be fixed. Well, it's out of our hands for now and I hope that when we look at the magazine "in the flesh" so to speak, that it will still be the perfect little file we off to the printer.
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Business Card Special

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Through the Month of July....

Computer Philes is running a "Recession Buster" Special for FREE Backside printing on your business cards. That makes printing for a 1,000 full color business cards only $85.00 plus tax. Call now.

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