The Right Image

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So how do you determine the right image for your company? It just takes strategic thinking. For starters, your image should reflect your company's personality or brand.

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Business Cards: A Powerful Business Tool

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Business cards are the most powerful single business tool you can invest in. The two main functions of your card are to gain business from the person you give it to and to get your name out to other people with whom the first person comes in contact with via referrals. Once you give it away, it keeps working for you hours, weeks and even years after it leaves your hands!

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Artwork

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Clipart, Stock Photography, Custom Illustration...

 

Two image modes in graphic design: Vector and Bitmap

Bitmap Graphics
Example: Photographs
Bitmaps are resolution-dependent. You need to be aware of the resolution of the final product from the start. Enlarging a bitmap can result in a jagged curve or lost detail. Rarely will you need resolution greater than 300 - 350 dpi.

Vector Graphics

Example: text, logos, shapes, clip art, etc.
Vector art is created in drawing programs, such as Illustrator, CorelDraw, and Freehand. Vectors are resolution-independent. You can move, resize or change color without losing quality.

 

Custom Illustration

Sometimes clipart just won't do and stock photography can be very costly.

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